Preface
John Hudson peered at me over his half-moons. A rm frown was on his forehead. His hands were folded rmly on his desk. 'Say that one more time, lad', he grunted in his familiar and frequently feared North Yorkshire accent. I gulped and let it go one more time. 'I don't think the work I am doing here is worthwhile. I mean, I could be researching cancer - something bene cial for mankind. But I'm working on beer - what puts bubbles on a pint, why lager tastes of sweetcorn, how to choose the best...
Guinness is good for you
Fig. 1.1 Marketing slogans from Guinness. a Poster from 1932. The seven pints represented both the days of the week and the seven beneficial reasons for drinking Guinness 'strength, nerves, digestion, exhaustion, sleeplessness, its tonic effects and for the blood'. b Poster from 1945. The Ministry of Information's 'Dig for Victory' slogan was adapted and integrated into the 'Guinness for Strength' campaign. The GUINNESS